As many people have mentioned one of the most important (and easy) SEO related enhancements you can make to your site is to use a unique title and meta description on each page.

In ASP.NET 2.0 the page title is easily set either via either the title attribute of the page directive in the markup, or by setting it directly in code e.g

this.Title = “my unique title”;

Creating a unique meta description is slightly more involved but still pretty straight forward.

HtmlMeta metaDescription = new HtmlMeta();
metaDescription.Name = “description”;
metaDescription.Content = “my unique description”;
this.Header.Controls.Add(metaDescription);

These are two of the simplest and quickest SEO related enhancements you can make to your ASP.NET site – you’ve really got no excuse not to!