The great content just keeps coming over at SEOmoz. Danny Dover just posted The Beginner’s Checklist for Learning SEO. It looks like a fantastic resource for people new to SEO and, as one of those people myself, I will be utilising it to it’s full potential!
Great work, keep it coming guys!
I read a blog post today that really resonated with me. Rand points out that a lot of startup advice doesn’t mention SEO. As someone trying to get a new startup off the ground I’ve been giving a lot of thought to how best to market it. Now we don’t have much money to spend on traditional marketing, and as we are a web based business it makes sense to do most of our marketing on the web. How come others don’t consider SEO when planning their marketing campaigns?
I’ve seen other online businesses cover every bus stop around with expensive advertising, plough money into radio and print, and still not rank on first page in google.
In the world of internet where there are such low barriers to entry (building a website is comparatively cheap compared to starting up a bricks and mortar business) and you are going to be playing in a crowded market place – what are your differentiators?
Will you be ignoring SEO?
The market I am planning to play in is geographically constrained. Because of this there aren’t many competitors at this stage in the game which, initially you would think is a good thing. However this particular market can only support a small number of players, and because there are already established businesses operating and building brand recognition it will make my job as an SEO all that more difficult, but subsequently much more important.
I firmly believe that the defining factor will be the quality of the content provided. The value the customer perceives they are receiving by using one site vs another will ultimately dictate where their brand loyalty lies. Rand covers this quite well in this video.
Something web users are slowly coming to realise is that most markets are flooded with poor quality copies and once you find a site that produces quality content in the area you are interested in you stick with it.